Black, Asian and Minority Ethnic
We were delighted to be supported by the Black, Asian and Minority Ethnic community across the region to translate the following awareness films into Hindi-Urdu, Mirpuri, Farsi, Pashto, Punjabi and Arabic.
Shazia Noor, from NUR Fitness, has been instrumental in the development of the campaign films. She said:
“It’s crucial that the message of cancer awareness is shared widely amongst the Black, Asian and Minority Ethnic communities. Any message needs to be accessible in a variety of languages and culturally appropriate to have a positive and long-lasting impact. A strong cancer awareness campaign will enable members from the Black, Asian and Minority Ethnic communities to develop an understanding of the signs of cancer, resulting in an increase in screening and earlier detection.”